Privacy policy

Effective Date: August 7, 2026

At The Prime Jackets, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, create an account, place an order, or interact with our services.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

To provide our products and services, we may collect the following types of information.

Personal Information

When you place an order, contact us, or interact with our website, we may collect information such as:

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order details
  • Any information you voluntarily provide when contacting our customer support team

Device & Technical Information

When you browse our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Time zone
  • Referring website
  • Pages viewed
  • Date and time of your visit
  • Cookies and similar technologies

This information helps us improve website performance, security, and user experience.

2. How We Use Your Information

We use your information only for legitimate business purposes, including:

  • Processing and fulfilling your orders.
  • Verifying payments.
  • Shipping your purchases.
  • Sending order confirmations and tracking updates.
  • Responding to customer service requests.
  • Preventing fraud and unauthorized transactions.
  • Improving our website, products, and customer experience.
  • Complying with legal and regulatory obligations.
  • Communicating important information regarding your orders or our services.

We do not use your personal information for purposes unrelated to the operation of our business without your consent where required by law.

3. Payment Information & Security

Your payment security is important to us.

All payments are processed through secure and trusted third-party payment providers.

The Prime Jackets does not store or have direct access to your complete credit card or debit card information.

Payment information is transmitted using industry-standard encryption and secure payment technologies designed to protect your financial data during online transactions.

4. Sharing Your Information

We respect your privacy and do not sell, rent, or trade your personal information to third parties for marketing purposes.

However, we may share limited information with trusted service providers when necessary to operate our business, including:

  • Payment processing providers
  • Shipping and courier companies
  • Website hosting providers
  • Technology and security service providers
  • Analytics providers
  • Customer support service providers

These service providers receive only the information necessary to perform their services and are expected to protect your information appropriately.

We may also disclose information if required by applicable law, legal process, or governmental request.

5. Cookies & Similar Technologies

Our website uses cookies and similar technologies to improve your browsing experience.

Cookies help us:

  • Remember items in your shopping cart.
  • Save your browsing preferences.
  • Improve website functionality.
  • Analyze website traffic and performance.
  • Enhance security.

Most web browsers allow you to control or disable cookies through browser settings.

Please note that disabling cookies may affect certain features and functionality of our website.

6. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include the ability to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information where permitted by law.
  • Object to or restrict certain types of data processing.
  • Withdraw consent for marketing communications at any time.
  • Request a copy of your personal information where applicable.

To exercise any of these rights, please contact our customer support team using the contact information provided below. We may need to verify your identity before processing your request.

7. Data Retention

We retain your personal information only for as long as necessary to:

  • Process and fulfill your orders.
  • Provide customer support.
  • Comply with applicable legal, tax, and accounting requirements.
  • Resolve disputes.
  • Enforce our policies and agreements.

When your information is no longer required for these purposes, it will be securely deleted or anonymized where appropriate.

8. International Data Transfers

As The Prime Jackets serves customers worldwide, your personal information may be processed or transferred to countries outside your country of residence.

Where required by applicable law, we take reasonable measures to help ensure that your information remains protected during such transfers.

9. Marketing Communications

If you choose to subscribe to our newsletter or receive promotional communications, we may send you updates about new products, special offers, or other marketing information.

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link included in our emails or by contacting our customer support team.

Please note that even if you opt out of marketing communications, we may still send you important service-related emails regarding your orders, account, or customer support requests.

10. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate parental or legal guardian consent, we will take reasonable steps to remove that information from our records.

11. Third-Party Links

Our website may contain links to third-party websites or services for your convenience.

Please note that we are not responsible for the privacy practices, content, or policies of external websites. We encourage you to review the privacy policies of any third-party websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or website functionality.

Any updates will become effective immediately upon publication on this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Information

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us.

Company Name: ZING APPAREL LTD

Company Number: 14611522

UK ADDRESS: 23 Lodge Close, Northampton, England, NN5 6SH, United Kingdom

Email: support@theprimejackets.com

Phone: +447476888071

Business Hours: Monday to Friday, 9 AM to 6 PM

Response Time: We aim to respond within 24 Business Hours